Dana Arnold Chief Growth Officer/Partner
Dana ignites growth for brands of all sizes, driving momentum with client/agency relationships and businesses’ bottom lines. In her time with Hiebing, the agency has nearly tripled in size, driving incredible results for the clients the agency represents. She was the chief architect behind Hiebing’s Midwest by Southwest footprint and splits her time between our Madison and Austin offices.
Prior to Hiebing, Dana founded, grew and sold a boutique PR firm in Scottsdale, AZ. She embodies an entrepreneurial spirit in building brand equity while helping clients stay ahead of the curve. Dana serves as our resident earned media maven and leads a robust team of strategists, tacticians and content curators who expertly navigate the ever-evolving social media and public relations ecosystem. Her body of work includes the creation of a national cause marketing campaign on behalf of Culver’s, navigating complex topics and regulations to secure brand reputation and liaising with outlets like BuzzFeed, NBC and USA Today to protect and enhance brands’ reputations.
Dana is a regular speaker at industry conferences, touching on topics such as creating powerful content, marketing to Gen Z and more. She is a graduate of John Carroll University and is accredited in public relations by the Public Relations Society of America.